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Why You Should Advertise on Akili Kids!
Akili Kids! Approach to Programming During School Break
The school holidays offer a good reason to cosy up with family to enjoy holiday favourites on TV. This April holiday, our plan was to make this school break the most memorable for our kids by positioning Akili Kids! as the only channel that they could possibly engage with and leave feeling like they had…
Read MoreN*GEN Comes to Akili Kids!
Akili Network, creators of Akili Kids!, Kenya’s first and only dedicated free-to-air children’s TV channel, and Peripheral Vision International, an award-winning media NGO, have signed a partnership deal to bring N*GEN, a new children’s program produced in East Africa. N*GEN promotes a culture of curiosity, discovery and fun for 7 to 12-year-old children. Peripheral…
Read MoreA First in Kenya, TV Content For Deaf Children
With young sign language interpreters, Akili Kids! brings Kenya’s most loved animated series to Deaf children for the first time. Akili Network is proud to present ‘Our Time to Sign’, an initiative to make a portion of the content on Akili Kids! accessible to children who are deaf or hard of hearing. Launched on September…
Read More6 Easy Tips to Help Your Kids Become Better Readers
“You’re never too old, too wacky, too wild, to pick up a book and read to a child.” – Dr. Seuss Think about this for a minute: can your child read the words on the page of a book and sound them out properly, but when you ask what it means, they can’t tell you?…
Read MoreAkili Kids!, COVID-19, and everything in between… an interview with CEO and cofounder, Jeff Schon
“Never Assume Anything…” ~ Richard Winkler In July, Akili Network commissioned a survey from Geopoll and the research showed that since the launch of Akili Kids! in March, the channel has become the most-watched Children’s TV Channel in Kenya and is also second to Citizen TV as the most viewed channel in homes with children…
Read MoreAkili Kids! July 2020 Viewership Infographic
How To Make Good TV for Kids
Tips for Making Children’s Content That’s Great Fun to Watch, Yet Not Totally Brainless Akili Kids! launched at the end of March 2020 and is already a favorite in homes across Kenya. We run a variety of programs, some animated, some live action. Our vision is to grow our offering of local programs over the next three years.…
Read MoreHow Akili Kids! Is Thinking Differently About…
Scheduling Strategy The free-to-air TV market in Kenya is dominated by Citizen TV, KTN, NTV, K24 and KBC. This dominance is both from audience ratings and revenue making. The common belief is that TV consumption REALLY starts at 6pm and daytime advertising does not attract a lot of revenue because most of the biggest shows on…
Read MoreSuddenly, schools were closed…
Every child in Kenya was now at home, and their parents and caregivers with them. We knew the one thing that we could do to help ease anxiety during this period would be to push up the launch of our television channel as quickly as we could. Our co-founders Jeff Schon and Jesse Soleil had…
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