Different Eggs in a Tray

Scheduling Strategy  The free-to-air TV market in Kenya is dominated by Citizen TV, KTN, NTV, K24 and KBC. This dominance is both from audience ratings and revenue making. The common belief is that TV consumption REALLY starts at 6pm and daytime advertising does not attract a lot of revenue because most of the biggest shows on…

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Every child in Kenya was now at home, and their parents and caregivers with them. We knew the one thing that we could do to help ease anxiety during this period would be to push up the launch of our television channel as quickly as we could. Our co-founders Jeff Schon and Jesse Soleil had…

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