Akili Network's mission is to become the most trusted and valued family brand throughout sub-Saharan Africa, creating and distributing content for TV, mobile and the Internet.

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There are more than 400 million children and youth under the age of 18 in on the African continent. Starting with Kenya, Akili Network has launched Akili Kids!, the first and only dedicated and local free-to-air children's television channel, with imaginative and educative content that parents can trust and children will benefit from. Akili Network broadcasts Akili Kids! via free-to-air terrestrial TV, satellite (StarTimes, DStv, GOtv, Zuku), mobile (Safaicom's Baze) and the Internet (https://akilikids.co.ke/watch, YouTube).

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Akili Kids! is the #1 TV channel in Kenya in households with children and youth under 18 before 6pm.

Akili Kids! is the #2 TV channel in Kenya in households with children and youth between 6pm and 10pm, even with parents.

We are creating a new narrative for the Kenyan TV landscape that focuses on 24/7 children's and family educational programming. We have shifted prime-time viewing from evenings on the other channels to daytime between 6 am to 6 pm for children and families.

Akili Kids! has helped families weather the pandemic with a safe, fun and educative destination that understands daytime is essential viewing time for all members and ages, and families need safe, educative content to watch when everyone is at home together.

Akili Network has proven that co-viewing (when children and caregivers watch together) is not a trend; it's the new normal. By curating great programs that families can enjoy together, time spent in front of the television can make parent-child relationships stronger.

Akili Kids! continues to grow audience and marketshare, as the number one way to reach children, teens, Mums, Dads and caregivers in Kenya.

Want more information on how free-to-air television can be a powerful teaching tool? Read the original Joan Ganz Cooney report: The Potential Uses of Television in Preschool Education.