May 28, 2021 - Nairobi, Kenya
The leading telco launches a new video streaming platform called Baze, featuring content from all over Africa including Akili Network’s, Akili Kids!
Akili Network, creators of Akili Kids!, Kenya’s first and only free-to-air children’s learning TV channel, announces a partnership with Safaricom, the leading telecommunications provider in Kenya and one of the most profitable companies in the East and Central African region.
Safaricom today add to their vast product portfolio, a service called Baze, which is a low cost subscription-based video streaming platform featuring content from creators across Africa with categories that span from comedy and music to kids entertainment.
“We are excited to be partnering with Safaricom to support the launch of Baze and their innovative initiative to provide low-cost streaming video to their mobile subscribers. We hope that Akili Kids! as their branded children’s offering, will give parents back control of the TV remote so they can watch the news while their children stream great kids content on their phones.” Says Jeff Schon, CEO Akili Network.
By simply dialling *544*54# to subscribe for a daily pass at ksh.10, anyone with a mobile device and a Safaricom subscription will have direct access to the branded Akili Kids! Channel on the Baze platform. This presents us with an opportunity to tap into the estimated 35.6million Safaricom subscriber base, bringing us closer to the Network’s goal of reaching all of Kenya’s children and their families with TV programs that are curated to support school readiness, stimulate imagination and creativity and most importantly enable parents and caregivers to build stronger and healthier relationships with their children.
“Akili Network is positioning itself to become the biggest brand in Kenya, providing safe and entertaining content to children and families,” Eddie Olang – Head of Sales at Akili Network says. “Partnering with the biggest telecommunications company in the region is a huge milestone for us and we are excited about the possibilities. The sky is the limit!”.
About Safaricom PLC,
In addition to providing exceptional telecommunication services, Safaricom also provides reliable broadband Internet and globally recognized financial services. Safaricom PLC is committed to transforming lives across Kenya and has adopted a number of the Sustainable Development Goals, some of which include Quality Education, Reduced Inequality, Decent Work and Economic Growth among others.
About Akili Kids! and Akili Network
Akili Network launched Akili Kids!, Kenya's First and only free-to-air children's learning channel. Today, Akili Kids! is the number one most watched children TV channel in Kenya and the second most watched daytime TV channel in households with kids under the age of 14, with a weekly viewer base of up to 5 million children watching weekly and 4 million parents watching along with them.
Akili Kids! has disrupted the Kenyan TV landscape by focusing on 24/7 children’s educational programming and has become the number one way to reach mums and children in Kenya. Akili Kids!is a safe, fun and supplemental educative destination that focuses on entertaining and inspiring children of all ages and stages.
For broadcast details visit: www.akilikids.co.ke or follow us on Facebook @AkiliKidsTV
APRIL 23, 2021 - Nairobi, Kenya
The HummingBird Tales: A Series of Short Animated Stories from Paukwa House
Akili Network has acquired rights from Paukwa House to broadcast 'Humming Bird Tales'--a short animated series about the lives of notable Kenyan that aims to nurture positive values in children.
"The Hummingbird Tales are wonderful," Anne Sato Scheduling Manager at Akili Network says, "Each of the animated episodes highlight remarkable achievements of contemporary Kenyans. We think children are really going to enjoy these five-minute short stories."
The Hummingbird Tales premiered on Akili Kids! TV on 24th April, 2021.This comes as a win for the children’s channel that boasts 5 Million viewers weekly across Kenya, with up to 800 000 children and their parents watching every half hour. The first episode of The Hummingbird Tales features Dr. Kizzie Shako, the first female forensic medical expert and police surgeon in Kenya.
"The Hummingbird Tales are an ideal tool for learning values from the lived experiences of others," explains Mwihaki Muraguri, Founder of Paukwa House, the creators of the animated series, "With an entertaining and interactive approach, these stories will help children learn how to take greater responsibility for their own behaviour and learning, serve others, exert themselves to achieve some goals and many other positive habits."
Akili Network aspires to add more local programs to Akili Kids! TV that will help create a safe and engaging content destination with learning outcomes to children throughout Kenya. This agreement with Paukwa, whose mission is to tell positive stories about Kenya, is in line with Akili Network’s goal of acquiring shows that Kenyan children can relate with and feel represented.
"At Akili Kids! we are intentional about the content we acquire for our TV channel," explains Jeff Schon, CEO Akili Network, "We make sure that the programs we acquire are not only educational but also entertaining. A third aspect of our acquisition strategy is to ensure we portray diversity. It is really important for children to see themselves reflected in the programs they watch."
About Akili Kids! And Akili Network
Akili Network has launched Akili Kids!, the first-and-only free-to-air children’s learning channel in Kenya. Akili Kids! has become the second most watched daytime TV channel in the country in just a year after launch. Akili Kids! has disrupted the Kenyan TV landscape by focusing on 24/7 children’s educational programming and has become the number one way to reach mums and children in Kenya. Akili Kids! is a safe, fun and supplemental educative destination that focuses on entertaining and inspiring children of all ages and stages.
About Paukwa House
Paukwa House is a story house named for the Kiswahili word that is an invitation to a story -Paukwa; an age old term, well known across East Africa. Paukwa invites one to remember the joy of stories from their childhood, and celebrate memory, culture, modernity, but most of all the positive untold stories of Kenya.
For broadcast details visit: www.akilikids.co.ke or follow us on Facebook @AkiliKidsTV
Akili Network, creators of Akili Kids!, Kenya’s first and only 24/7 free-to-air children’s learning TV channel, announces a partnership with DStv, a platform from Africa’s leading entertainment company Multichoice Africa. As of March 3rd, DStv will now carry Akili Kids! on channel 311 for all existing DStv customers in Kenya.
Akili Kids! was made in Kenya, for the Kenyan people and is committed to ensuring the wholesome development of children by selectively broadcasting only programmes that have positive learning outcomes. Akili Kids! has a wide variety of programs catering to children, parents, guardians and caregivers across the entire country. Moreover, the channel is deeply dedicated to enhancing relationships between parents and children by airing shows that can be enjoyed by children and the entire family together. Akili Kids! has a weekly viewership of over 5.4 million children and 4.3 million adults between 6am and 6pm, as per a specialized Geopoll report designed to measure viewership of children, parents and caregivers. Akili Kids! has introduced a comprehensive child-protective advertising policy that ensures children are not exposed to unhealthy or potentially harmful marketing messages.
Established in 1995, DStv aims to deliver the right type of content to millions of Africans, anytime, anywhere. As part of the Multichoice Africa family, DStv shares in the vision of making both homegrown and international entertainment more accessible to Africans as well as contributing to the economic growth of Africa by creating employment opportunities and empowering businesses across the continent.
“We are incredibly excited to add DStv as a distribution partner. With DStv’s exceptional brand value and reach, the greatest beneficiaries of our partnership is to Kenyan children, parents and caregivers.”, says Jesse Soleil, President and Co-Founder of Akili Network.
Kenyan children, parents and caregivers can now watch Akili Kids! TV on DStv channel 311 to enjoy a wide range of programmes: school readiness during the day, and action, adventure and learning shows for school-aged children in the afternoons and evenings, all of which promote academic, social, emotional, mental and physical well-being.
University of Notre Dame, Institute for Educational Initiatives
With widespread school closures and stay-at-home social distancing, there has never been a greater need for quality children’s programming. The Global Center for the Development of the Whole Child is pleased to share the launch of Akili Network’s Akili Kids, a free-to-air children’s television network in Kenya. Dr. Neil Boothby, the GC-DWC’s director, serves as a senior adviser for the project, which aspires to be the most trusted brand in children and family entertainment in Kenya.
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