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Posts by Eddie Olang

How Akili Kids! Is Thinking Differently About…

By Eddie Olang | May 21, 2020 | 1
Different Eggs in a Tray

Scheduling Strategy  The free-to-air TV market in Kenya is dominated by Citizen TV, KTN, NTV, K24 and KBC. This dominance is both from audience ratings and revenue making. The common belief is that TV consumption REALLY starts at 6pm and daytime advertising does not attract a lot of revenue because most of the biggest shows on…

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