Akili TV: Expanding Horizons with New Programming for Teens, Youth, and Families
NAIROBI, NOVEMBER 18, 2024 — Akili Kids! Evolves into Akili TV: Adds New Content For Teens and Families.
Akili Kids!, the most trusted children’s brand in Kenya, has officially renamed its TV station Akili TV, expanding its strategic vision to include more programming for teens, youth and families. This evolution, at the request of its audience, signifies a major shift from just children’s content to becoming a safe, entertaining, and educative destination for the whole family. By curating educational entertainment for children of all ages during the day and bond-building programming for families in the evening during prime time, Akili TV continues its mission to educate, entertain, and provide a positive impact across Kenya.
New Shows and Partnerships
With this exciting new chapter, Akili TV has partnered with award-winning global and local content creators to bring an impressive lineup of family-friendly shows, including Voice of America with shows like Straight Talk Africa, Our Voices, Red Carpet, and Startup Africa that bring insightful programming from global and African perspectives. We have added new programs like Malory Towers and Ruby and The Well from WildBrain, celebrated for their fun and family values; Sinking Ship Entertainment’s Beyond Black Beauty, a series that showcases diversity and youth empowerment; from Boat Rocker: Relative Race, a family-oriented reality series centred on discovering family connections; and from Blue Ant Studios is All-Round Champion, a long-running competition series, based on the hit Norwegian format, that follows a roster of para-athletes as they learn a new sport, hone their skills, and finally go head-to-head in competition where one athlete is declared the winner.
Locally, we have acquired Foods of Kenya from D&R Studios, which celebrates Kenya’s unique regional cuisines, and Girl Pawa from Kikwetu Productions, a Kenyan teenage drama about friendship and ambition in the world of dance. Mission Accomplished, is another great addition to our lineup of shows from our partner, Mtoto News. It showcases exceptional figures who have accomplished outstanding success in their respective areas.
“Akili’s brand evolution is a reflection of our audience, which has expanded beyond just children since the day we launched,” said Jesse Soleil, President of Akili Network. “We feel like we’re giving a voice to the millions of viewers that love and trust Akili and building important moments that our families can share. This is the power of television over digital experiences — a singular experience on a digital platform doesn’t build strong relationships and reflect family values. Television, through shared experiences, can do what digital can’t.”
“When we first launched the channel, our most frequent complaint from parents was “I’ve lost control of the remote”. With our new prime-time offerings, we will hopefully end the internal household challenges over what to watch on TV! Our plan is to create important bonding moments for families, blending a diverse curation of content with thoughtful programming to ensure that Akili TV remains Kenya’s most trusted source for safe, entertaining, educative and protective content that people of all ages will enjoy.” said Jeff Schon, CEO of Akili Network.
As Akili TV continues its journey, its focus remains on delivering high-quality, impactful programming that enriches the lives of its viewers while enabling corporate and nonprofit partners to reach this important audience with safe, impactful messages. With a broadened horizon, Akili TV is the go-to destination for all Kenyan families, providing entertainment that informs, connects, and inspires growth.
About Akili TV
Akili TV is Kenya’s premier family entertainment channel, providing safe, engaging content for children and their families. As the nation’s most trusted source for wholesome programming, Akili TV offers a variety of shows that inspire learning, creativity, and bonding. With a focus on educational and family-friendly content, Akili TV continues to be a beloved destination for viewers of all ages.
For Media enquiries, please contact:
Iain Peter, Corporate Communications
iain.peter@akilinetwork.com
Akili TV – Dream Big